CJ107's Audio Vault

Wednesday, Apr 16 2013 - Pat Mcallum Interview

Experiential tourism is a global trend that involves creating hands-on experiences for tourists to make authentic memories of locations and events. Pat McCallum attended a recent 3 day-workshop on how to design memorable experiences for Interlake travellers. She is on the line with Marlene to describe what she learned and what will happen next.

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